As one of Internets top 50 websites YouTube has proven a fantastic means to promote groups like the Mirage Kwartet (Jakub Miller y Anileys Bermúdez, violins, Luis Diez Arcaro, viola, and Sinan Ercan, cello). For those of you unfamiliar with the site, YouTube is a free video sharing web site which lets users upload and view video clips. With around 40 million visits a month classical groups like Mirage Kwartet can reach 5000 visits, which on a normal blog can take up to 14 months. The Mirage, formed by four young musicians living and studying in the city of Groningen in North-East Holland, has demonstrated some savvy music marketing ideas combined with a simple but coherent website. In spite of its html simplicity, their website demonstrates a knack for self-promotion and online branding. With the objective of scratching a little under…
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